Get help managing digital content across channels and boost marketing effectiveness
Lunary can help you coordinate campaigns and programming to increase brand awareness and reach, generate qualified leads for sales, and support growing sales and revenue. We’ll help you build thoughtful and timely programs to reach your target audience, engage with them, and ultimately convert them into customers.
At Lunary, we help you to gain insight into your target audiences and create an effective strategy for reaching them, leading to better, targeted brand awareness, increased sales, and improved customer loyalty and retention; ultimately driving business growth. We will help you develop, execute, maintain, publish, send, and measure campaigns that are tailored to your needs and that produce measurable results.
We can lead, assist, conduct, or execute — in whatever capacity you prefer… From focused research to content strategy, campaign design to program analytics, we’re here to help.
Strategy
A well-crafted strategy can help your business acquire reliable, quality leads, promoting the overall growth of your business. Lunary provides tailored strategies to create smart messaging, targeted with precision and built to provide the best experience for your prospects and customers.
Operations
We’re here to help streamline and manage the day-to-day tasks and activities, including marketing automation, data and analytics, platform operations, campaign management, and helping to enhance cross-collaboration.
Optimization
We believe that the process of optimization should be data-driven, systematic, and tailored to each organization. Through ongoing analysis of marketing performance data, identifying automation opportunities, and refining processes, we can help thoughtfully tune your strategies, systems, and tactics.
Insights
Lunary helps bridge the gap between data and insight, using a unique process to provide the knowledge needed to make informed decisions. We strive to ensure that our methods are rooted in accuracy and have the potential to capture value for your business.
Services
Marketing Operations
Operationalize your funnel with a source of truth that sets up systems for scale to enable your go-to-market teams to generate more revenue.
- Assessments and audits of current Marketo health
- Strategic roadmaps and project plans
- Marketo administration
- Channels and tags
- Lead sourcing
- Folder and naming structure
- Data management
- Lead and database management
- Project/account management
Demand Generation and Growth
Truly know what works – we’ll help provide the right strategies and timing for rapid scale.
- Demand generation
- Campaign strategy
- Campaign execution
- Account based marketing (ABM)
- Lead nurturing
- Paid media testing and optimization
- Audits and recommendations
- Reporting and attribution
Marketing Assistance
Need help executing various aspects of campaigns and operations? Get support creating everything you need: email campaigns, newsletters, webinars, events, and more… we’re here to help.
We’re excited to work together – let’s get started.
Contact us today!
About Lunary
Founded in an effort to help elevate marketing and your team focus on strategic priorities
Velocity & Growth
At Lunary, we help streamline your funnel, giving you a source of truth to guide strategies and build plans that result in scalable execution for sustainable growth. Results are just the beginning. From day-to-day operations to strategic optimization planning, we’re here to accelerate your success.
Seize Opportunities
Our work navigates challenges at the intersection of people, technology, and process. Lunary specializes in turning complex technologies, information, and processes into refined resources with a clear sense of purpose. We’re interested in how new technology alters our behaviors, more deeply connects us, and enhances our decision making.
What to expect working with Lunary
- Help others succeed
- Bias towards action
- Exercise empathy and prioritize expertise
- Collaboration is key to success
- Embrace a networked world
- Never-ending curiosity
- Composure: maintain a grounded, balanced, and practical approach to high pressure environments
What is a “Lunary”?
“lunary” | lu·na·ry ˈlünərē, -ri | plural -es
Its meaning is “adherence to the facts: honesty/sincerity; fairness and straightforwardness” – that’s what you’ll experience working with Lunary.
Historically, a lunary (from Latin lunarium), also called a selenodromion or moonbook, which is a book of prognostication based on the position of the moon at any given time. It is an astrological genre with parallels as far back as Akkadian literature… In some ways that you might think of the Farmer’s Almanac but now as Lunary: retrofitted to marketing best practices, backed by data, and prepared custom to your needs. We’ll work with you to understand your operational cadence, interesting moments to strike, and other revenue opportunities in your network where a helping hand to boost engagement could be timely.
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